Small Buisness Web Sites


Writing Content to Build Backlinks

June 21st, 2017 ernie Posted in SEO No Comments »

Writing Content to Build BacklinksBacklinks to your website, blog, company site etc. is an important element of SEO. Backlinks are links from other sites to yours. Good quality links add value and prestige to your site in the eyes of the search engines. They will help you rank higher. Better rankings mean more traffic to your site to help you meet whatever goals you may have. Writing content to build backlinks is one way to help with this strategy. Small sites have a particularly difficult time to in attracting backlinks and being noticed by the search engines.

Writing Content to Build Backlinks

One strategy to create backlinks is to write content on other sites that are recognized as high quality sites.  Each post on a guest site would contain a backlink to your own site and help in building your search engine rating to your site. This approach takes hard work and effort. It is one of the many things that small unknown sites must consider to become recognized.

Writing high quality content that grabs a reader’s interest and makes them want to come back for more is another strategy. High quality content that addresses a readers questions and leads them to a solution to their issue is always good.

Most web bloggers give up before they achieve any results. It just takes too long and it is too much work for most. Be patient, focus on quality content creation and building backlinks to your site every day.

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SEO Website level Ranking Factors

January 21st, 2017 ernie Posted in SEO No Comments »

SEO Website level Ranking FactorsSEO website level ranking factors that are important to search engines are a closely guarded secret. However many experts find that the following are considered among the most important factors. If you get these right, your site should be well positioned related to the competition. Of course this also assumes you have fresh up to date content that is original and compelling to your users.

SEO Website level Ranking Factors

HTTPS – security for your customer transactions is extremely important. HTTPS provides an additional level of security for customer transaction involving payment via credit cards etc.

Site speed – If your site does not load quickly, readers will just move onto other sites. Fast response especially for mobile users is so important these days, that Google considers this factor a major criteria for ranking purposes.

Mobile friendliness – your content must be readable on a small screen. Users will not take the time to even try to read small print. There are mobile test sites that will compare your content and give you a pass or fail with respect to mobile friendliness.

Sitemap – Navigation on your site should appear to be seamless and easy for users to navigate. A site map, an index, and category map are all tools that users will use to find what they are looking for on your site.

Links to authority sites – links to and from authority sites will also improve your ranking. They give your site credibility in the eyes of the search engines and your users. Consider eliminating links that do not rank well. They could be pulling you down with them.

Number of pages on a site – Regular updates to keep posts current, regular post additions to show that new content is being added shows a growing healthy site. There is no magic number of pages. Regular updates and additions are most important.

Site downtime – if your site is down, there is no way anyone can get to it. A high downtime for any reason is a death knell for a website. This should be one of the highest priorities for and website owner. Keep your site live all of the time.

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Simple SEO Techniques

September 7th, 2016 ernie Posted in SEO No Comments »

Simple SEO TechniquesSearch engine optimization is never really completed. There are always improvements and tweaks that webmasters implement. If you have a large site or many sites to maintain it is important to prioritize. Focus on the items that will return the best improvements for your effort.  If you have a large site, these simple SEO techniques can be tackled using 30 minutes of your time every day. Sure you have lots to do every day, however if you focus on these items each day gradually your site will improve SERP’s.

Simple SEO Techniques

This is our list. If you have others that you feel are more important, by all means let us know. We will add them to the post and give you a link back to your site.

Update lowest performing posts – update the tags, meta descriptions, spelling and grammar. Program to do one post a day if that makes more sense for your time commitments.

Optimize Images – large files take a long time to load. Speed is essential if you want to retain the reader. Reduce image size to enable fast loading pages.

Canonicalization of your domain – tell the search engines which one is your main site so that they do not treat www.example.com and example.com as two different sites with duplicate content.

Duplicate data – use webmaster tools to verify that there are no duplicate meta descriptions and title tags.

Update Image Alt tags – all images should have this data filled in so that the search engines can index the image and include them in search results.

404 Error codes – review and repair all broken links on your site.

Internal Linking – identify those pages that you want to consistently link to and ensure that all are in working order.

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What Modern SEO Skills do You Need?

July 7th, 2016 ernie Posted in SEO No Comments »

What Modern SEO Skills do You NeedYou may have been blogging for a while, and doing ok at monetizing your blog with advertising! There have been lots of ups and downs in terms of income, emotions and work ethic. Your beginning to wonder how you can take what you have learned to the next level. What modern SEO skills do you need to be successful in the future.

Most people are self-taught, since this is such a new industry. Through hard work and a natural aptitude, as well as being able to learn, a few have been successful and have done very well.

Times have changed a great deal since the days of key word stuffing!

The industry is continuing to evolve. We have identified a few skills that can be developed, learned and matured to help in your success going forward.

There are various types of SEO professional, however they can be divided between two general types: the all-rounder, and the specialist. A small business needs someone who can be an all rounder, someone who can take on many different tasks and is skilled in many different areas.

What Modern SEO Skills do You Need

While the SEO all-rounder can do everything, time is finite and some projects are absolutely massive. They will probably need to work with other teams, either employees or consultants with specialized skills to get the job done. Delegation and project management will be required , even if they can do it all.

In larger companies (and agency land) you will find specific people focusing on specific SEO tasks. These are skill areas that are required and they are experts in the area, but may not have the all round skills to manage the larger job.

Apply the right skills to the job

The following list of skills are pretty much essential for SEO professionals. If you want to be successful in the industry then you’ll need some or all of the following.

The skills you have and develop will help determine the career path you choose. For example, if you are highly creative and a great writer but don’t know how to code or understand server configuration you may not want to focus on technical issues. Instead,  roles relating to content might be of more interest.

What Modern SEO Skills do You Need – details

There are both core skills and also softer skills that we all need to develop.

  • The all-rounder
  • T-shaped SEP Specialists
  • Multiple Pillar Specialists
  • Technical
  • Content
  • Analytical
  • Strategic
  • Project management
  • Client management
  • User experience

Soft skills

  • Curiosity
  • Skepticism
  • Critical and whole-brained thinking
  • Competitive nature
  • Passion
  • Goal-orientated
  • Collaborative
  • Adaptability
  • Empathy
  • Entrepreneurial spark
  • Negotiation/persuasion
  • Endurance
  • Reading
  • Attention to detail

What Modern SEO Skills do You Need?

The all-rounder

If you have developed, written and launched a successful site on your own and monetized it your probably have most of the skills you need to be an all rounder.  You could also be a jack of all trades and yet not be a master at any. Also can you manage a really large project?

T-shaped SEO Specialists

In a T, you may have many skills, an all rounder, but you are a specialist in at least one area. You understand what it takes to make a large project successful, but you are a specialist on a specific area.

Multiple Pillar Specialists

Some of your SEP resources will specialize in several areas. They have the knowledge and skill set of the all rounder, but can move from one area to another and deliver great results to the overall team. The more specialties they have the more valuable they are.

Technical

Great content is made up of the actual message that is being presented and also the way it is presented to meet the needs of the search engines and also readers.

You may be a technical SEO if you develop a strong understanding of HTML, schema markup, canonicals, server configuration, and mobile optimization, among other things. These are important skills to develop even if you are not one of the writers who create the actual words that readers see on the page.

Content

Quality content is the best way you have of achieving high rankings by the search engines. Great content will increase your chance of attracting links, shares and traffic to your site which you can monetize.

Content comes in many different shapes and sizes. If you’re a great writer then writing content for a web site may be your forte.

There should be a game plan, when it comes to content creation to enable success…

  • What keyword terms are you chasing down, and why?
  • What does your internal link architecture look like?
  • What are the main and hub pages that you need to point internal links to?
  • Is your on-page content converting?
  • How should micro content – such as images, labels etc – be optimized?

Analytical

If you have analytical skills and are comfortable working with a lot of data SEO analysis may be interesting to you since there is a hell of a lot to process, and to make sense of before you ever start writing content.

Performance analysis, competitor bench marking, technical audits, traffic analysis, keyword research… are just a few examples.

Strategic

It’s essential to step back and look at the big picture. Google makes countless changes to its algorithm and user interfaces every year. Markets change and customer interest also change. Focusing on the tactical can be a dangerous distraction.

It’s important to know what’s going on, and certainly to be aware of major updates, but it’s also crucial to take a long-term view. As such, a strategic mindset is vital. You have to be able to look beyond the horizon, to be patient, and above all explain long-term strategy to senior stakeholders/clients to convince them of the strategic direction you are proposing.

Project management

Even a small site needs regular updates and adjustments to servers, technical issues and content. Large sites require large numbers of people and focused changes that are implemented without errors on a live site that must never fail or go out of service. The project management skill is often overlooked until it is too late. If your planning changes to your site, regardless of the size, map out the process and project flow to make these changes in a manner that keeps your site always live.

Client management

You might be the best technical specialist available, however if you cannot communicate and convince your management team or client then you are wasting their time and yours. Communication is a required skill by all SEO professionals regardless of what position or skill set you have.

Managing expectations makes the difference between perceived success and failure. Making people aware of the risks (and rewards) is another important element of a SEO specialist.

User experience

Google has stated that user experience is increasingly becoming more important in search results. It is common sense that if you are delivering some product or service to your customer, you want them to have a positive experience. If they do not they are not going to buy more of your product or service.

Whatever website you have, regardless if you are selling something or providing information focusing on quality content that answers your readers questions is going to deliver better user experiences. Don’t try to game the system. Don’t try to scam your reader. It is just going to make your customer more upset. Happy customers will spread your information and they will cause more traffic to come to your site.

What Modern SEO Skills do You Need – Soft skills

There are lots of soft skills that you need to work in any job including digital, and that also apply to SEO. These are essential, and reflect skills that will help you in your job, your career and yes, also your personal life.

Curiosity

This is massively important if you are going to expand your horizons, experiment and try different things in this new field.

Skepticism

In the world of SEO there are lots of opinions and statements.Look well beyond the press  the obvious and test opinions whether they are your own or come from others. Above all do they pass the test of common sense.

Critical and whole-brained thinking

Avoid focusing on one area, expand your thought processes to the big picture and make sure that all of the tactical activities fit well into the big picture.

Competitive nature

SEO is a competitive industry. There are millions of companies and people working on websites around the world, all trying to land on the first page of search results. You should want to win, and have a competitive streak in your nature.

Passion

If this is just a job, your heart is not in it, then you will not achieve greatness. You may survive, but you will not be wildly successful if you are not passionate about what you are doing.

Goal-orientated

Set and achieve goals, objectives and targets. Goals should drive you forward, and you should take great pleasure in achieving your objectives, your targets and especially your goals.

Collaborative

Working in a silo, whether you are a single person company or working in a large corporation will never be successful. Collaborate with colleagues, others in the industry and even competitors. Learning from these people, brain storming and thinking outside the box are necessary skills.

Adaptability

Search is hanging all of the time. Google updates their Search engine at least twice a year. Ideas and processes come and go. Above all you need to understand, evaluate and adapt to these changes to take maximum advantage and not get left behind.

Empathy

Build relationships online and in person with like minded people and websites. Linking to websites for example that have no relationship to your own in terms of content, ideas, services and products will not help you in the long run.

Entrepreneurial spark

Are you an entrepreneur? You are building a business, whether it is your own, the companies or a customer. Just doing a job is not going to cut it in the long run, Take risks, learn, adapt and keep trying until you get it right.

Negotiation/persuasion

Be prepared to negotiate for links, for content, for expenses and everything else related to your business opportunity and that of your customers.

Endurance

There is a lot of hard work associated with SEO. While there are tools to help make your task easier, be prepared to work, but work smart. If you find you are doing the same thing over and over with no solid results, you may want to rethink your activities.

Reading

Yes, you need to be able to read (and write) but what’s key is the desire to read, read, read. It accounts for about 20% of your time. Reading what others are doing, how is the SEO industry changing etc. There is much to learn, and the environment is constantly changing. You have to stay on top of things.

Attention to detail

Some people have to learn the hard way, but most people quickly learn that quality sites do better than others that are sloppy and do not read well with broken links. This is just so important, you can lose a customer in less time it takes to read this sentence if you do not pay attention to detail.

This is a lot to consider re What Modern SEO Skills do You Need, but then no job is easy.

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Techniques for Website SEO Training After Being Away

April 21st, 2016 ernie Posted in SEO No Comments »

Techniques for Website SEO Training After Being AwayWhether you have been away for 6 months or a year, the task of staying up to date on SEO is a daunting one. In this post we will cover a few techniques for website SEO training after being away. In fact you can use these techniques for your every day self training activity. The industry is changing quickly on many different fronts. The search engines are constantly updating their search algorithms to provide better more relevant results. Information goes out of date. Technology changes e.g mobile browsing and consumers are getting smarter when it comes to searching for information online. They expect instant accurate answers to whatever they are looking for. So how to you keep up to date on a regular basis or whether you have been away from the industry for a period of time?

Techniques for Website SEO Training After Being Away

Here is our list of techniques for staying up to date or catching up on what is evolving in the industry. There is no magic bullet, but if you work at it you can keep your websites SEO optimized.

  • Subscribe to services like Feedly to aggregate SEO news
  • Subscribe to Google blogs on search engine changes
  • Subscribe to the MOZ blog
  • Attend conferences on SEO, although this may cost $$ and may or may not be profitable depending on the conference
  • Read every day about SEO topics and current trends
  • Taking a course from a qualified trainer can help to come up to speed quickly, however you still need to read every day to stay current.
  • Run several blogs and experiment with various parameters
  • Track your traffic, bounce rates, links etc and learn from them
  • You may want to read the previous post on this blog.
  • Apply a read, write and talk approach to learning about new techniques to harden them in your memory and also find out what other people are thinking.
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Checking the Health of Your SEO Projects

April 7th, 2016 ernie Posted in SEO No Comments »

Checking the Health of Your SEO ProjectsSEO experts know that they cannot stand still and forget about their web sites. Even a perfect website will need updates and adjustments to reflect changing search parameters and customer interest. At the same time, before you embark on an SEP project it is important to assess the impacts, the time or cost to make the changes and what the return on investment will be. Checking the health of your SEP projects can make a huge difference in your overall profit, from customer visits etc. The following list includes areas you want to check into and confirm. Make sure you understand your overall objectives, the results and how much it will cost  before you start.

Checking the Health of Your SEO Projects

  • Measure organic and referral traffic
  • Check the latest queries and keywords that brought you traffic.
  • Search for your brand name to confirm it is indexed
  • How mobile-friendly is your website?
  • Pay attention to site speed mainly because it is a ranking factor and a potential annoyance for visitors.
  • Check on-page SEO regularly.
  • How relevant is your traffic? Does it apply to your site?
  • A good metric to track is the number of pages indexed.
  • Increase number of landing pages. 
  • Can search engines crawl your website?
  • Check Google Webmaster messages.
  • Verify links to your site for relevancy and ranking
  • Improve conversions (leads, subscriptions, downloads, sign-ups, comments, likes, shares, etc.).
  • Is your SEO program is aiming at Increasing engagement,
  • Increase stickiness of the content. Low bounce rate and high number of pages per visit are key factors.
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SEO Practices – Use Categories vs. Tags Effectively

February 7th, 2016 ernie Posted in SEO No Comments »

SEO Practices Use Categories vs. Tags EffectivelyThe concept of SEO Practices Use Categories vs. Tags Effectively is often overlooked by web designers and in particular content writers. Both your customers, readers and the search engines rely on this information to find material, to find products and to navigate your web site. A well designed web site that makes effective use of both categories and tags will encourage readers to stay on your web site longer and lower the bounce rate.

SEO Practices Use Categories vs. Tags Effectively

Consider content as the table of contents for your web site. That means that tags are your index to your sites content. Some of the benefits of using categories and tags effectively can be summarized as follows:

Customer – can use the categories to focus on an area that he or she may be interested in, while the tags may  guide them to a specific subject or product on your site. This helps to ensure a more satisfied customer and drives retention as well as possible sales.

Readers – are much the same as customers. If you site is a content only site like this one, then you want to provide a means for the reader to navigate your site and find their way to the specific piece of content they are looking for. They also stay on your site longer which lowers the bounce rate.

Search Engines – love a well categorized and indexed site. They will use what are called the taxonomies, i.e. categories and tags to navigate your site and index it. Lower bounce rates are also a significant factor in determining the SERP results. Anytime you can get on the first page of search engine results gives you a 1 in 10 chance of being chosen or clicked on.

As you add content to your site, don’t forget to update your categories and tags. You may want to limit the number of categories and tags to ease the navigation.  This will make it easier to find information on your site. Click here for more SEO assistance.

 

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How to Invest in SEO Tasks and Maximize ROI

January 21st, 2016 ernie Posted in SEO 1 Comment »

How to Invest in SEO Tasks and Maximize ROIHow to invest in SEO tasks and maximize ROI (Return on Investment) is something that every website administrator and business owner struggles with. We all understand that it is necessary to implement SEO design to encourage better ranking by the search engines to drive traffic and ultimately sales and revenue. But how much time and money should be spent to ensure that we get the ROI we need to make it all worthwhile? There is a process that can be followed that will assist in this objective. Part of that process is being able to measure results based on the changes you have made.

How to Invest in SEO Tasks and Maximize ROI

Creating a priority list of all SEO tasks and website design work is the first step. Assessing each in terms of value to the organization, whether it is revenue, cost reduction, achieving corporate objectives or improving customer service is the next step. Placing a value on each helps in the prioritization process.

The next step is to develop a time and cost estimate to design and implement each task, whether it is an SEO improvement or a new corporate objective that needs to be met. Using all of these factors, the design team and the stakeholders can begin the process of ranking all of the tasks based on ROI as well as available resources to do the work.

Depending on the number of activities, priorities and magnitude of the work it can be a complex task to arrive at a final rank for each SEO task. However at least you have followed a process that makes sense, and takes into account all stakeholders input and needs.  Regular reviews of the prioritized list should be conducted.

These reviews can be timed around major milestone deliverables, calendar dates or other intervals that make sense for the business. The important thing here is to assess if any assumptions have changed based on new input and them make the corresponding changes to the list of SEO tasks.

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How to Rate SEO tasks and Invest in High Return Work Items

January 7th, 2016 ernie Posted in SEO No Comments »

How to Rate SEO tasksThere are literally hundreds of SEO tasks that could be applied to your business web site. Your Website design team will ensure that the high profile tasks are considered during design and implementation. But some take more effort than others and if you have an older site, how do you rate the SEO task and invest in high return items? There are multiple approaches, however the standard approach of collecting ideas, requirements from all stakeholders and then ranking them based on an agreed set of priorities works well for most teams. You may have to convince managers who are not so SEO savvy and that is where it gets difficult.

How to Rate SEO tasks and Invest in High Return Work Items

The first task is to collect a list of all of the SEO tasks that your design team feels are needed. Next request input from stakeholders such as marketing, operations and customer support. Create a priority ranking scheme and rank all SEO tasks.

Your ranking scheme will be different the next company simply because there are different priorities within your company. Even departments will have different priorities than the design team etc.

Next an evaluation of what it will take to implement each task and what the expected gain will be once completed. Perhaps there are new products to be added to the website which will drive revenue. Perhaps there are new hires needed and human resources is really under the gun to acquire applicants. Maybe your older posts and pages need to be upgraded to reflect changing SEO guidelines which in turn will drive more traffic to your site.

Once you have completed the prioritization process, the next step is to estimate completion dates, set targets and get on with the job. Note that management will want status reports on a regular basis of how well your team is doing on each SEO task. They will also want to be able to measure the results of any changes that are made. Measuring success is a key element of how to rate SEO tasks and invest in high return work items.

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SEO Ranking Factors in the Future

November 21st, 2015 ernie Posted in SEO 1 Comment »

SEO Ranking Factors in the FutureThe best experts in the business every year try to identify the most important SEO Ranking Factors in the Future for web masters, content writers and advertising managers.  If you get it right, your site will be indexed on the 1st page of the search engine results or SERP’s. If you get it wrong, then you could be buried low on the SERP/s and never seen by your customers. There are however basic requirements that seem to stand the test of time and the ongoing changes that Google and other Search engines regularly make. This is a very competitive industry on many different levels and we are all fighting to get on that first page of search results and then get picked by the reader. We are going to identify a few of the basics in this post that will withstand the test of time and ongoing updates by the search engines..

SEO Ranking Factors in the Future

Relevant Content – find out what your customers are looking for and then make sure that the content is there to answer their questions.

Answer the Customers Questions – Show the customer where he or she can get the answer if you cannot answer it on your page. Give them alternatives and most of all do not point them to links pages which are unrelated.

Provide Value to the customer – value to the customer really depends on what they are looking for. Can they find the product they are looking for and can they order it seamlessly? Does the content answer a question? Does your website bring value to the customer’s life?

Mobile Adapted – The majority of searches are now being conducted using mobile devices. Your web site must be readable and have all of the functionality your customer needs on a mobile device or tablet.

Website Response – if your website does not respond quickly for whatever reason, then your customers are just going to move on to another page or SERP result.

Titles that Attract Readers – Even if you are on the first page there are still at least 20 other titles and paid advertisers for the customer to click on. Make your title compelling and provide a snippet of what the customer is looking for to attract them so they click on the SERP’s for your website.

While there are many more ranking factors that can determine a posts eventual page rank, if you do not get the above right, then you may as well not bother. Focus on quality content that addresses the customer’s needs, do it quickly and do it on a mobile device. If you can do these parts, then you have a running start of having an excellent website that attracts customers and sells the product.

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