Small Buisness Web Sites

SEO Practices – Use Categories vs. Tags Effectively

SEO Practices Use Categories vs. Tags EffectivelyThe concept of SEO Practices Use Categories vs. Tags Effectively is often overlooked by web designers and, in particular, content writers. Your customers, readers, and search engines rely on this information to find material, find products, and navigate your website. A well-designed website that effectively uses categories and tags will encourage readers to stay on your website longer and lower the bounce rate.

SEO Practices Use Categories vs. Tags Effectively

Consider content as the table of contents for your website. That means that tags are your index to your site’s content. Some of the benefits of using categories and tags effectively can be summarized as follows:

Customers – can use the categories to focus on an area they may be interested in, while the tags may guide them to a specific subject or product on your site. This helps to ensure a more satisfied customer and drives retention and possible sales.

Readers – are much the same as customers. If your site is a content-only site like this one, you want to provide a means for the reader to navigate it and find their way to the specific content they are looking for. They also stay on your site longer, which lowers the bounce rate.

Search Engines – I love a well-categorized and indexed site. They will use the taxonomies, i.e., categories and tags, to navigate your site and index it. Lower bounce rates are also a significant factor in determining SERP results. Anytime you can get on the first page of search engine results gives you a 1 in 10 chance of being chosen or clicked on.

As you add content to your site, don’t forget to update your categories and tags. You may want to limit the number of categories and tags to ease the navigation.  This will make it easier to find information on your site. Click here for more SEO assistance.



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