Small Buisness Web Sites


Reducing Website Bounce Rates to Improve Stickiness

Reducing Website Bounce Rates to Improve StickinessWhy should a business owner worry about reducing website bounce rates to improve stickiness? There are several reasons. However, it depends on the site. Some sites provide specific short answers to a question posed by the reader. They will not stay long on a post or page. Other sites are providing product or service information or content that is informative. If it is well written and addresses the questions the reader is looking for, they are likely to stay on the site longer. Poorly written content or content that does not meet the reader’s needs or match the title will not hold readers for very long. Search engines tend to measure bounce rates and stickiness as indicators of how good a site is and will rank sites higher that have a low bounce rate!

Reducing Website Bounce Rates to Improve Stickiness

There are other indicators as well. We have listed them in no particular order as follows:

  • Quality content that addresses a reader’s interest area.
  • Content is relevant and useful to the searcher.
  • Pages load quickly and don’t leave the searcher twiddling their thumbs.
  • Avoid clickbait that takes the reader off to an external site
  • Eliminate popups. They irritate readers and may take them to another external site.
  • Lots of internal linking to other relevant pages keeps the reader on your site longer
  • Avoid external links, but if you do, ensure they are related to quality sites.
  • High-quality content above the fold creates a great first impression and causes the reader to scroll onto the rest of the page.
  • Easy read, avoid making it too complicated, use short sentences, two or 3-sentence paragraphs, avoid the wall of text
  • Mobile friendly, since the majority of readers are now using mobile devices to surf
  • Site navigation, categories, and tags, links should be clear and easy to use
  • Related content can be linked to from the current page.
  • Comments and popular pages are also good. People like to see what others are reading
  • A clear call to action, particularly if you are selling a product or service to create sales and/or calls to a salesperson

For more details about bounce rates and how they affect your time on page statistics, click here.

 

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