Small Buisness Web Sites


Reducing Website Bounce Rates to Improve Stickiness

February 21st, 2016 ernie Posted in Bounce Rate No Comments »

Reducing Website Bounce Rates to Improve StickinessWhy should a business owner even worry about reducing website bounce rates to improve stickiness? There are several reasons, however it really depends on the site. Some sites provide specific short answers to a question posed by the reader. They will not stay long on a post or page. Other sites are providing product or service information or content that is informative. If it is well written and addresses the questions the reader is looking for, then they are likely to stay on the site for a longer period. Poorly written content or content that does not meet the needs of the reader and does not match the title will not hold readers for very long. Search engines tend to measure bounce rates and stickiness as indicators of how good a site is and will rank sites higher that have a low bounce rate!

Reducing Website Bounce Rates to Improve Stickiness

There are other indicators as well. We have listed them in no particular order as follows:

  • Quality content that addresses a reader’s interest area.
  • Content is relevant and useful to the searcher
  • Pages load quickly and don’t leave the searcher twiddling their thumbs
  • Avoid click bait that takes the reader off to an external site
  • Eliminate popups really irritate readers and may take them to another external site
  • Lots of internal linking to other relevant pages keeps the reader on your site longer
  • Avoid external links, but if you do make sure they are related quality sites
  • High quality content above the fold. This creates a great 1st impression and causes the reader to scroll on to the rest of the page
  • Easy read, avoid making it too complicated, use short sentences, 2 or 3 sentence paragraphs, avoid the wall of text
  • Mobile friendly, since the majority of readers are now using mobile devices to surf
  • Site navigation, categories and tags, links should be clear and easy to use
  • Related content can be linked to from the current page
  • Comments and popular pages are also good. People like to see what others are reading
  • Clear call to action particularly if you are selling a product or service to create sales and / or calls to a sales person

For more details about bounce rates and how they affect your time on page statistics, click here.

 

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Reducing bounce rate on your website

January 14th, 2014 ernie Posted in Bounce Rate 1 Comment »

Reducing bounce rateMany people might be wondering, what bounce rate is? Bounce rate is when someone surfing the Internet lands on your website, stays for only several seconds and moves on to another website. For people who are running a business having someone land on your website and not staying because they found that they did not like the page, your products or services is potentially lost business.

Reducing bounce rate – Catch Their Attention

If a potential come customer comes to your website, likes what they see and then browse other pages your chances of making a sale increases dramatically. Managing bounce rate and providing high-quality content are two ways of achieving this objective.

We have put together a list of suggestions regarding how to reduce bounce rate, and increase the time spent on your website. Obviously each of these suggestions depends on the kind of service, products and website that you have. Here’s our list.

Guidelines to Reduce Bounce Rate

  • Avoid pop-ups
  • Provide clear navigation
  • Ensure your website is well-designed
  • Ensure that your server is providing fast response time
  • Your website should be mobile friendly
  • Provide information around your customers priorities
  • Segment the information into logical areas
  • Optimized for the intent of the customer
  • Can avoid having too many advertisements
  • Avoid slow loading of third-party content
  • Provide color contrast
  • Avoid blatantly obvious messaging
  • Reduce distractions
  • Offer related content
  • Leverage your internal search capability
  • Open external link in new Windows
  • Prominently display your own search box
  • Provide a helpful bed link page referred to as a 404 page
  • Keep it readable and avoid duplication
  • Split up longer posts

Apply those Guidelines that Make Sense

Following some of these suggestions can improve your bounce rate, retain customers on your website for longer periods and improve the chances of converting them into paying customers.  Not all of the above suggestions will apply to your web site. Each site is custom designed based on the product or services offered by a given company. Applying the correct ideas so that they make sense to the reader and add value to the readers experience is of the most importance.  Part of retaining your customer on your web sit is creating an experience that is valuable to them and causes them to stay on your site because they find it helpful or interesting.

For more help on these topics and others please feel free to give us a call or send us an email.

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