Small Buisness Web Sites

Reducing bounce rate on your website

Reducing bounce rateMany people might be wondering, what bounce rate is? Bounce rate is when someone surfing the Internet lands on your website, stays for only several seconds and moves on to another website. For people who are running a business having someone land on your website and not staying because they found that they did not like the page, your products or services are potentially lost business. Reducing the bounce rate should be part of your SEO plan.

Reducing bounce rate – Catch Their Attention

If a potential customer comes to your website, likes what they see and then browse other pages your chances of making a sale increases dramatically. Managing the bounce rate and providing high-quality content are two ways of achieving this objective.

We have put together a list of suggestions regarding how to reduce the bounce rate, and increase the time spent on your website. Obviously each of these suggestions depends on the kind of service, products, and website that you have. Here’s our list.

Guidelines to Reduce Bounce Rate

  • Avoid pop-ups
  • Provide clear navigation
  • Ensure your website is well-designed
  • Ensure that your server is providing fast response time
  • Your website should be mobile-friendly
  • Provide information around your customer’s priorities
  • Segment the information into logical areas
  • Optimized for the intent of the customer
  • Can avoid having too many advertisements
  • Avoid slow loading of third-party content
  • Provide color contrast
  • Avoid blatantly obvious messaging
  • Reduce distractions
  • Offer related content
  • Leverage your internal search capability
  • Open external link in new Windows
  • Prominently display your own search box
  • Provide a helpful bed link page referred to as a 404 page
  • Keep it readable and avoid duplication
  • Split up longer posts

Apply those Guidelines that Make Sense

Following some of these suggestions can improve your bounce rate, retain customers on your website for longer periods and improve the chances of converting them into paying customers.  Not all of the above suggestions will apply to your web site. Each site is custom designed based on the product or services offered by a given company. Applying the correct ideas so that they make sense to the reader and add value to the reader’s experience is of the most importance.  Part of retaining your customers on your web site is creating an experience that is valuable to them and causes them to stay on your site because they find it helpful or interesting.

For more help on these topics and others please feel free to give us a call or send us an email.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

AddThis Social Bookmark Button

One Response to “Reducing bounce rate on your website”

  1. Hi there! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’mnot seeing very good success.

    If you know of any please share. Many thanks!

Leave a Reply


Web Content Development