Small Buisness Web Sites


Web Site Designer

Web Site DesignerWeb site design is a combination of technical capability, content creation and artistic ability. We will examine each of these areas and give you our opinion on what each entails and our opinion on how much time or money you should consider spending on each when you are a small business operator and just getting started. Most small business owners just want to have a web site that advertises their business, provides contact information and tells customers what services and products that they offer. There can be much more to a web site as we will discuss.

Technical Capability

Technically your web site needs to work and deliver content to the reader and perform whatever functions you build into it, i.e. contact forms, email, ordering and cash management to name a few. There needs to be a domain name which resembles as much as possible the name of your company or the business that you are in. It should also have a country reference. If you are in the US, you probably want a .com URL, if in Canada, you probably want a .ca URL. Next you need to arrange for hosting. This is where your content will be saved and referenced when someone goes to your link.

The next major element is some sort of content management system. This system should make it easy for the non programmer to upload content and to arrange your pages and posts so that readers can  view them. It should also have a number of widgets and templates available so that you can customize your web site along with a number of pictures or videos about your products, your services and your company. We use WordPress for our content management system, which allows us to set up you web site and then turn it over to the customer if desired to add their own content. We can add the content for you as well if needed.

Web Site Designer – Content Creation

Your website needs content for several reasons. First and foremost a business needs to tell readers what services or products that they are offering. It is really your statement about what you can provide to the readers and an encouragement for them to drop by your store or call you to discuss the services that you might provide to them. Secondly this is where you also talk about who you are, some information about your company and how to contact you. For most companies and small businesses this is really all you need unless you want to pursue two other elements.

One of these is to monetize your site and by this we mean allow you customers to place purchase capability on your web site, so that customers can place an order and pay for it on your web site. This functionality takes you to another level of web site. Something like adding PayPal is relatively easy to do, while adding other payment methods, inventory control etc will take more time and effort.

The second major item of content to consider is increasing the probability that the search engines will index you properly for all of the typical search terms that customers might use when searching for your products and services. For example if you are selling widget X, and your company web site does not mention widget X anywhere on the site or with a combination of words that might be used, consumers searching for this term will never come to your site, because you are not search engine optimized.

We can help you with Search Engine Optimization or SEO!

Artistic Ability

Finally the last item is artistic ability. There are a lot of differing opinions about this area. Some people feel that web sites need to be elegant with lots of pictures etc, while others feel that you just need the facts. The bottom line is that it should be pleasing to the eye and a little color does help. Business owners can spend thousands of dollars on a web site making it fancy and colorful, however do you get your ROI for doing this? We do not think so and that is why we do not promote spending a great deal of money on this sort of thing.

If you need a small business web site set up for you, call us today or send us an email and we will get you going with your small business web site within a day or two at very reasonable prices.


You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

AddThis Social Bookmark Button

4 Responses to “Web Site Designer”

  1. I don’t comment, however I glanced through some responses here
    Web Site Designer – Small Buisness Web Sites. I do have some questions
    for you if you do not mind. Could it be just me or does it look as if like some of the comments come across like they are written by
    brain dead folks? 😛 And, if you are posting on additional places, I’d like to follow anything
    fresh you have to post. Would you post a list of every one of
    all your social community pages like your linkedin profile, Facebook
    page or twitter feed?

  2. Keywords and phrases that are both frequently used and less search-engine competitive are ideal.
    If you have recently upgraded versions or have redesigned or enhanced your website it could be some slight tweaks need to be made to your
    existing website. From now on, SEO marketers must
    think more clearly about how their content is providing value to the user, and then take steps toward telling search engines about that
    value.

  3. I’m really impresssed with your writing skills and also with the layout on your weblog.
    Is thnis a paid theme or didd you customize iit yourself?
    Anyway keep up the excellent quality writing, itt is rare to see a
    great blog like this one today.

  4. I blog quite often and I really thank you for your content.
    This article has truly peaked my interest. I will take a note of your blog and keep checking for new details about once a week.

    I opted in for your RSS feed as well.

Leave a Reply

?>


Web Content Development