Small Buisness Web Sites

Most SEO experts recognize that there can be as many as 200 different factors that Google takes into account when ranking a particular website and the content that they have on that website. These are not published by Google but are merely an estimate by those in the know associated with SEO activities. However there is one area that is an absolute must in order to have long term success with SEO. Posting in-depth quality articles is one of the best approaches to keep in mind.

Posting in-depth quality articles

However they all have come to the same conclusion and that it is quality content and in-depth articles that  are the premier content that Google and other search engines are looking for. All of the search engines want to be able to return quality results to their customers when they are searching for information about a variety of subjects.

If you are not providing quality content, that is well-written and providing information to your customers that would be interesting and useful to your customers then chances are Google and the other search engines will not rank you very well.

There is a difference of opinion on how long an article must be. Everyone agrees that the content must be high quality level, provide detail and deliver value to readers. If you can deliver that content in at 500 word article, this was considered approximately the right length of an article to post. Recently some SEO experts are suggesting that you should also have a number of 2000 word articles posted on your website providing great level of detail and content to your readers.

This SEO expert believes that you should be posting an article once a week of at least 500 words. Provide content covering a topic that would be interesting to your customers. It will rank well with the search engines. Once a month there should be a 2000 word article that should be included. It covers all the topics that you may have covered that past month. Some posts are only a few words in length because they also answer a specific question. They provide the reader with exactly what they are looking for. This is ok as well.

Content Strategy

Small business owner should also have a content strategy that allows them to post articles on a weekly basis. They can cover a number of topics as well as search engine terms that people typically search for.

Every article should also have a call to action. Or a reference to your main site if customers need more information and would like to contact you. In our case readers can click on services provided by our company for small business websites. They can receive more information by either contacting us by email or contacting us by phone.

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