Writing for Search Engines is necessary, however writing copy for your readers is also extremely important. Writing content that is interesting, answers the readers questions and delivers a message is one of the most important things that a copy writer / blog writer can do. All of this needs to be accomplished while at the same time meeting all of the attributes that the search engines are looking for. Other articles in this series address the SEO attributes that writers need to be aware of. This article will focus on the marketing side of writing.
Title and content need to match! Sometimes a catch title is needed to attract readers, particular online readers to open the page and review the content. But if the content of the article does not live up to the promises indicated in the title, the reader is going to move on quickly to another page. Always make your titles catchy, but match them to the actual content that is contained in your page.
Duplication of content is confusing to customers especially of the content sends slightly different messages. The search engines do not like it either. Two slightly different messages about the same content will cause questions in the minds of your readers and could also dramatically increase your cost as well. Imaging a call center taking calls about products that are the same but described differently. Align your pages or get rid of duplicate content.
If links don’t work your customers will move onto another site and you miss the opportunity to convert them to making purchases or learning more about your services. Test all of your links and make sure they are relevant to the content and subject.
Monitor your Social Links – everyone is on FaceBook, Twitter, Instagram etc these days. If your pages or your message does not convert well, you may lose readers here as well. Twitter for example only has 140 characters. That is a limited number of words that can be used to attract your readers and get them to click on the url leading to your page. Always focus on the message and how it is perceived on different social media networks. For more information about writing great content, click here.