Small Buisness Web Sites


Set Editorial Due Dates for SEO

Set Editorial Due Dates for SEOMuch has been made about generating content, lots of content for your website that is original and attractive to the reader. Yes you need all of these things and much more to create a successful web site. However in this post we wanted to talk about a topic that is often overlooked. That is “set editorial due dates for SEO”. What do we mean by this term? And how do you go about setting dates, scheduling etc for SEO purposes? Bottom line, you need to be organized and producing content, editing content and updating content on a regular basis. Your website is going to suffer in both quality and attractiveness if you do not follow these steps.

Set Editorial Due Dates for SEO

All of your writers need to be assigned tasks, schedules i.e. due dates and expectations set. Without this either for writers you hire or even yourself, content management for you web site will be haphazard at best. Here is what we mean!

New Content Generation – set a schedule for content generation i.e. new pages that will be added to your site following all of the rules for SEO that are needed. Your writers should know the dates and expectations and meet these dates.

Refresh Old Content – some of your pages will be stale and even out of date factually just due to changing circumstances in your business. Establish a program with due dates, expectations for updates and quality level for all of your pages. Update them on a regular basis that makes sense for your business.

Product / Service Updates – if your business changes, so must your online content. This needs to be completed rapidly. Otherwise you will have very frustrated customers and even employees. Establish a task force if needed to make this happen quickly.

The important message here is to establish and set editorial due dates for SEO purposes for your business web site that makes sense for the business you are in!


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