Small Buisness Web Sites


Marketing Guide to Choosing a WordPress Theme

Marketing Guide to Choosing a WordPress ThemeThe company’s website should be designed and approved by the marketing team or manager since it is this site that is the outward facing image for your company for the online community.  A Marketing Guide to Choosing a WordPress Theme should be customized for each company. Your customers will form an impression of your company based on the look of the web site, the operation of the site and also the content of the site. If it does not look great, they may not stay, if it does not have the information they are looking for, they may move onto another site. You want them to stay on your site, browse your products and services and hopefully select a product or service or at least contact you for more information. We cover a few of the issues that marketing managers and web masters need to consider including choosing a WordPress theme.

Marketing Guide to Choosing a WordPress Theme

Before you even look at themes, determining your website goals, your current and future needs are at the top of the list. WordPress is a powerful content management system with thousands of themes and just as many plugins that provide a great deal of functionality.  Once you have define your goals etc, assess themes in terms of whether they will help you meet these goals, current needs and whether they can support your planned future needs as well.

Does it keep pace with current digital trends? Innovations? and marketing trends? Can you are someone on your team update the theme to match these needs. Do you have access to developers with these skills or are you at the mercy of someone who updates the them from time to time. Is each update a surprise?

SEO, customization and website speed are extremely important attributes that need to be constantly managed. SEO will help you get indexed by the search engines, customization will keep your website fresh for your customers and response time will keep them on your site, reducing the bounce rate.

Everyone is using mobile devices, smart phones, tablets etc. Your site must be adapted to mobile friendly browsing or your probably going to lose a great deal of traffic. Can your theme be integrated with other software? Do you need this functionality? Lastly will you have the support in place to perform updates, to add functionality and to respond to customer issues?

We have covered a great deal of issues and items to think about in this post. Give all of these issues a lot of thought and introduce a web site with the best theme you can find. Marketing Guide to Choosing a WordPress Theme can also be updated as needed as well. Fortunately WordPress allows an easy transition to different themes for testing purposes. Pick the right theme to maximize your chances of success with your website.

 


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