Small Buisness Web Sites

The Best Business Web Sites are not often the really glitzy sites. They offer what the customer is looking for and they inspire confidence in the company. The definition will be different for each company depending on the services and products they sell. In our opinion, there are four main attributes that a web site needs to have in order to be one of the best business web sites. We will review each of these attributes in the following post, however one item that is implied throughout is that they all have great high quality content.

This is one of the more important attributes to have both for your customers as well as for indexation by the search engines. Your readers are looking for information that can help then solve whatever problem or issue they may have. The search engines look for high quality content as one of the factors they use to ranks web sites. If your web site does not rank well, few people are going to come to your site since it will be way down the list of search results presented by the search engines such as Google, Bing and Yahoo. Fresh high quality content is definitely the way to go for your customers as well as the search engines.

Best Business Web Sites – Advertise

One of the main objectives and goals of a web site is to clearly communicate the services and the products that the company provides. This is what will provide to your customers a clear message about your company, your staff and provide information for your customers about the industry that they are in.

Best Business Web Sites – Purchase

Many web sites do not have the capability to allow customers to make direct purchases from the web site. Or pay for those purchases and also arrange for shipment. In some cases depending on the product, all of this can be automated. Unless the customer requires support of some kind they will not actually speak to a support person.

Best Business Web Sites – Support

Support is provided via the web site. The site should provide lots of information that addresses the majority of the customers common questions. There should also be a method of reaching a live support person should the need arise. Many web sites will provide a list of frequently asked questions and only after the customer has reviewed this page will they be provided with the contact information to reach a live attendant.

Best Business Web Sites – SEO

Now that you have this website with all or some of this functionality. It is important to have lots of great content that will attract the search engines and rank your content high for a variety of search engine topics. If your customers cannot find you, then your web site will have been built for very little return.

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.