Small Buisness Web Sites


Best Designed Websites

Best Designed WebsitesWe just met with a company who has a really nice web site. It is professionally done, conveys all of the information that is needed about the company, all pages seem to work and they have someone who maintains the site from a 3rd party company.  In our judgement it might qualify as one of the best designed websites, except for one aspect which was the reason they asked to meet with me. They do not have any tracking information at all on their site so they have no idea of how many hits they are getting each day or month for that matter and they have no information about who is visiting their site. They might be missing leads and potential customers. Every web site should have some form of tracking either visible or invisible to gather this kind of valuable information.

Best Designed Websites – Tracking

There are many reasons to have some kind of a stat counter on a web site. Even just basic information such as how much traffic they are receiving will help convince management that the site is worthwhile spending advertising $ on. What browsers are being used, what search engines are being used to find this web site, where are the visitors coming from and are they returning, how long do they stay on the site? Which pages do they spend time on and how are they moving about the site? All of these questions and more can be easily answered with a simple tracking code place on every page of the site.

Best Designed Websites – SEO

Once you know how many visitors you are receiving, you can focus on bringing more traffic to your web site and be able to track it. When you make changes you will be able to see just how much impact the change has. This is extremely important if you are attempting to demonstrate results for your management team and justify the money and time that is being spent.

SEO or search engine optimization is all about the art of having content that the search engines index and that your clients are searching for. The best designed websites must have this attribute in order to garner traffic from real customers who are actually interested in your products and services. Don’t forget that the best designed web sites also containing tracking tools as well.

For more information  about this topic as well as designing a web site for your company, call us today. Click here of more posts about this subject.

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