Small Buisness Web Sites

Most business owners really do not have an idea what we mean by Web development services.  Many of the small companies that are offering website development, content creation, and search engine optimization services probably don’t know that much about web development services either.  We certainly don’t pertain to be experts, however, we do know that what business, particularly small business needs is a website that works, and delivers the information they need to get out customers and provide another interface for their customers.  In this post, we will try to help you understand some of the basics of website development

What are the Basics of a Web Site?

The first step is the domain name, secondly, you must have a place to host your content, and finally, a program to manage your content is required.  The domain name is the URL  listed in your browser and can be a registered name of your company provided the URL is not already taken.  The domain name will point to the location where you are hosting your content.

This is the name of a hosting site such as Go Daddy and others who provide servers to host websites.  Now that you have a domain name, hosting site, business leaders need a program to help them manage the content so that they can focus on content instead of the HTML programming that makes the website operate.  The technical content management program we use is WordPress, which is the content management program that we are using in this particular site.  It comes with many themes, plug-ins, and capabilities that you can use to enhance the interaction with your customers.

Web Development Services – Content Management System

The content management system helps you manage the pages that describe your company and the services or products that you offer and regular posts about various topics that may be of interest to your customers.’  Included in the sales plan, products that have been added to the inventory, and so on.  Business owners can also decide if they want to allow comments from customers and for people browsing their site.  They can add pictures and video services whenever they wish.  Many people will improve their site by adding short videos that are also on YouTube.  The content management system will help you manage all of this content. It will help to ensure that it is organized. Also presented in an appropriate manner for anyone visiting your website.

Will the Search Engines Find Your Site?

Many people will launch a new website. They sit back and wonder where are all of the people browsing the content. Why are they not visiting my site?  You cannot get much traffic and cannot understand why the website that you spent a lot of money is not generating visitors to the site. Where is the increase in sales generated as a result of having a website?  The bottom line is that search engines have to find your site. They have to index your site for search terms that people typically use when looking for the kinds of products that you offer.  For example, if you run a pool company then you probably want to have lots of posts about pools you sell, installation, maintenance, and repairs to pools.  If you do not have this kind of information on your website chances are it will never be found.

What do They Mean Search Engine Optimization?

They are all types of theories about what it means to be search engine optimized.  Google, Bing, and Yahoo use many measures to make a decision. Which content to be offered to someone who’s doing a search using the search engine.  These factors determine whether your site is on the first page or the 1000th page of a search.  You can try to game the search process. However, experience has shown the best approach is to have a well-organized site. Use lots of original effective content that describes your company, the services, and products you offer. Include anything else that the customer may need specific to your business.  This is by far the best way to get a decent ranking with Google.

Web Development Services – How Can I Get Started?

Give us a call or send us an e-mail with what your needs are. We can get you going quite quickly with a  basic website. We provide you with information about how to become a search engine optimized so that the search engines will find your content.

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