Small Buisness Web Sites


Web Design Inspiration

Web Design InspirationWhere do you look for web design inspiration? Most small business owners are so busy trying to keep their business going and above water, that the simply do not have enough time to worry about fancy web sites. They just delegate or do not have a web site at all or they have the bare minimum on a web site for their customers to refer to when they need information. But, what is the right amount of information and do you need something really fancy to attract customers and satisfy their needs when they do land on your web site.  We will try to answer these two questions for business owners who are on a limited budget and who are also focused on their core business interests.

Web Design Inspiration – Provide the Basic Level of Information

Customers need to know who you are, how they can reach you and what products are available. If you allow ordering online then you must be able to process payments, provide shipping information and have a back office system that orders, tracks and completes those customer requests. You will need a frequently asked question area as well and above all provide reasonable real-time support for those customers who would like to speak to a company representative.

The search engines need to be able to find you and index your web site. This usually means original quality content that is updated  on a regular basis to keep it fresh and current. It also tells your customers that this is a viable business that has real products and is worth their time online as well as perhaps visiting your store or business.

Web Design Inspiration – Commitment

We touched on this issue in the last paragraph. Web Design Inspiration is more than just building a web site. You need to have a budget to build the web site and pay for the ongoing domain name and hosting expenses. But, you also need to be committed to keeping your web site up to date and to add new and fresh content to it. This takes some time and effort, which usually means a budget to pay someone to do this for you, regardless of whether it is an employee or someone you hire to do the work for you.

If you have questions about these topics or others, please contact us and we will try to answer them to the best of our ability. For more web design ideas and topics, click here.

 

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One Response to “Web Design Inspiration”

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