Small Buisness Web Sites

Professional Web Site Design

Professional Web Site DesignThere are probably as many opinions about professional website design as there are websites on the internet. Some people believe they should be flashy with lots of catchy pictures and colors. While others are much more conservative and frankly boring.  The bottom line is really determined by the owner of the website and the customers/clients/ readers or visitors think of the site and whether they come back for whatever reason.

Professional Web Site Design

Basic Functionality of a WebSite

The basic functionality of a site should include what services or products your company provides, where you are, and how to contact you. You will be able to include the URL on your business cards and people will be able to find you on the internet if they search specifically for your name or your company’s name.

Delivery Information

Your website can also deliver information. This can include sales promotions, information about new products, new staff members, and general information about the company. The sky is the limit in terms of what you may want to provide on your company’s professional website.

Increase the Customer Relationship

Providing social networking links, accepting and monitoring comments by customers, and adding testimonials are just a few of the things that can be added in this area. Basically, you are attempting to create customer loyalty in this area of your website. Customers might subscribe to a Twitter feed, a Facebook page, or an RSS feed to keep abreast of some of the products and services that you offer.

Full E-commerce Site

One of the next stages is creating a full e-commerce site that customers can interface with and order products and services. They should be able to pay for what they order and be able to also follow up and review the status of the order. This is a major step up from a basic site requiring much more in terms of design and back-office support.

Decide What the Objectives Are

Before you begin, we urge all customers to assess what their objectives are. A basic site represents your company. It is the online version of your storefront. It needs to be accurate, it needs to be pleasing to the eye without being complicated or gaudy, and it should deliver whatever you need it to deliver to your customers. Give some thought to what you are trying to achieve. You do not need a Cadillac design when you just want the basic information out there.

Hire the Right Company to Design Your WebSite

Most companies can set up basic websites and provide hosting. Not all companies can set up a detailed e-commerce site for prices that you can afford. Knowing your objectives and deciding what you need ahead of time will help a great deal.

Focus on Getting the basic Information to Your Readers

Start by getting the basic information to your readers. Spend the time you need to obtain the right domain name. The website design can always be upgraded at some future time. The domain name is the online version of your company’s name. It should, in some manner, be related to your company or the products and services the company provides.

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