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How Will SEO Change in the New Year

Trends for SEO in the New YearEvery year we take a moment to review what the Trends for SEO in the New Year will be and building websites to make a living off the internet. This year there are two major trends that appear to become even more significant than they already are. If you have not been paying attention to them, it is time you did. They will affect everything we do in the future. These major trends are – focus on mobile everything and smarter more intuitive search. Google has stated that this is the direction they see the networks going. They believe that consumers will naturally follow. Anything Google has to say usually becomes reality since they are such a dominant force in the online environment.

Trends for SEO in the New Year

We will discuss both of these areas in more detail. They are also interwoven to some extent as well and we will discuss these issues too. Trends for SEO in the new year include mobile and long-tail keywords.

Focus on Mobile

Whether it is a smartphone or a tablet the world is clearly going in that direction. There are still lots of personal computers around and there will be for many years. They are needed to do the heavy lifting and prepare articles like this one. However, the vast amount of net surfing, email response, and messaging is now done on a smartphone or tablet. They are convenient and easy to carry around on your person. If your website is not mobile friendly, it will be quickly be passed over by the person surfing the net. Google will soon if not already not even present nonmobile friendly web pages to the mobile user.

If you are using a content management system to manage your website, converting to mobile should be pretty straightforward in most cases. Apps for most of the popular CMS systems are available that can be added to your installation. These apps detect what kind of device is being used by the visitor and then renders the appropriate content in the format that is friendliest to the device the visitor is using. These apps can be installed in a matter of minutes and then configured to meet your personal needs for your content. Don’t wait, get on this trend immediately if you haven’t already.

Smarter More Intuitive Search

Google still uses keywords to find whatever the user is looking for. The keywords and search activity is changing. Instead of entering a few relevant keywords for Google to try to figure out what the person is really looking for, many people are now posing full questions. They are using voice search commands and posing their questions accordingly as if they were talking to another person.

For example, if you wanted to know how old Pamela Anderson is, you might enter her name and the wordage. Goggle would figure out that what you really wanted to know was, how old is Pamela Anderson. Consumers with smartphones and voice recognition are using these tools to initiate a search by simply asking the question, how old is Pamela Anderson.

Web site managers and content administrators need to configure their content accordingly to help Google present the most relevant information and websites to address this sort of search instead of just focusing on keywords. The use of long-tail keywords is becoming even more popular than it already was.

Stay tuned for more posts about various trends in the new year. For more ideas about SEO, content, and web site design, click here.

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