Small Buisness Web Sites


Organically Identify Long Tail Keywords

High quality content interesting to the reader is the holy grail of SEO and content marketing. For many years keywords have been used to help websites get indexed by the search engines and listed high enough to matter on the search results. Long tail keywords are becoming more popular and often deliver better results for the website owner, the marketing campaign and of course the reader or customer. Content specialists can organically identify long tail keywords or use various tools to help them identify long tail keywords to improve search engine visibility and results for the customer. We will discuss several ways to accomplish this in the following notes.

Organically identify long tail keywords – Methods

Assuming that you have some sort of tracking mechanism on your website, you can use the stats from this tracking tool to help you. What pages or posts are the most popular. What search terms did visitors use to find your site? There is a wealth of information on your sites tracking information that can help you address areas of content for your customers and help you rank better with the search engines.

Use Google search to confirm search results for your keywords. If results of a search deliver millions of results, you probably should refine your keywords. If they produce results in the low hundreds of thousands, your getting better. High quality content written around long tail keywords that readers are searching for will bring your site better results.

Check for bounce rates. If a visitor comes to your site and immediately moves on it tells you that your content did not address his of her needs. What where they searching for? Did your content address this need?  By updating your content or adding new content focused on this long tail search string used by the customer, you might just improve bounce rate and retain the customer on your site to achieve whatever objective you have.

It takes time to get it right, however this should be a daily job for your SEO and Content specialists.


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