Small Buisness Web Sites

Cool Web Design

Cool Web DesignDoes Cool Web Design Work

Fancy websites look great. They may even be considered cool. But does a cool Web design really work in terms of attracting clients and completing sales.? The bottom line for any company is whether an investment generates additional business. Designing and developing a website is really no different. The amount of money and time you spend developing your website needs to generate the customer demand that you’re looking for. It must meet the overall objectives of your company. All web sites need to be indexed by search engines. They need to rank high enough to be seen by people searching for your topic. And they need to be able to convert the reader to an interested customer. A tall order that goes far beyond what might be considered to be cool.

What About Search Engine Traffic

The writer believes that a cool website is not necessarily the answer. Design the website so that the search engines can find it. They need to index it for the search terms that relate to your companies services and products. The cool website with lots of graphics may not achieve those results. The search engines cannot properly index your website when there are lots of graphics.

Focus on search engine optimization or SEO as it is commonly referred to. This means having lots of original high-quality content that describes the services and products that you provide from your company. The search engines will index this content. They return it in the search results to people who are looking for these kinds of services and products.

You may also decide to have a cool looking website with lots of graphics. But don’t forgo the SEO approach to ensure the search engines will properly index your content. Proper indexing will deliver those results to people who are searching for the services and products that you sell.

Continuous Updates

Another common mistake is to forget about your website. After all it is online and available to customers to look at. This is so wrong.

Continuously update existing content, add new content, and keep it interesting for your readers and customers. If you do not follow this practice you will find that less and less traffic is directed to your website.

Add new content on a weekly basis. Try updating existing content. Focus on the older content to maintain its currency. Keep it related to your company’s products and services. The search engines love this. Maintain and update your website on a regular basis. They will reward this effort by improving the indexing of your content in better search results. This usually means more customers and more sales which is what every company is looking for!

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One Response to “Cool Web Design”

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