This is one of the more important attributes to have both for your customers as well as for indexation by the search engines. Your readers are looking for information that can help then solve whatever problem or issue they may have. The search engines look for high quality content as one of the factors they use to ranks web sites. If your web site does not rank well, few people are going to come to your site since it will be way down the list of search results presented by the search engines such as Google, Bing and Yahoo. Fresh high quality content is definitely the way to go for your customers as well as the search engines.
One of the main objectives and goals of a web site is to clearly communicate the services and the products that the company provides. This is what will provide to your customers a clear message about your company, your staff and provide information for your customers about the industry that they are in.
Many web sites do not have the capability to allow customers to make direct purchases from the web site. Or pay for those purchases and also arrange for shipment. In some cases depending on the product, all of this can be automated. Unless the customer requires support of some kind they will not actually speak to a support person.
Support is provided via the web site. The site should provide lots of information that addresses the majority of the customers common questions. There should also be a method of reaching a live support person should the need arise. Many web sites will provide a list of frequently asked questions and only after the customer has reviewed this page will they be provided with the contact information to reach a live attendant.
Now that you have this website with all or some of this functionality. It is important to have lots of great content that will attract the search engines and rank your content high for a variety of search engine topics. If your customers cannot find you, then your web site will have been built for very little return.
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This is a really good tip especially to those fresh to the blogosphere.
Short but very precise info… Many thanks for sharing this one.
A must read post!