Have a great title – the title should spark some interest in the content. It should convey what the post is about and it should contain the keywords of the post.
Average content – if your content is average, does not spark interest, or is not entertaining then readers will move on. It also needs to be SEO optimized without being obvious to the reader.
Can you easily share content – can you share content using one click? Place share buttons right on your site like this one.
Promote your content – market your content in as many ways as possible. Tweet about your content on a regular basis. Advertise your content using Google. attend seminars etc.
No one knows your brand – you are a small site, at least in the beginning, and no one knows about you. Focus on getting your brand out there on the internet. Advertise, have great content and build readers
Ugly content – if readers find your content difficult to read, or too complex a design then they may just move on. Clean crisp sites that are easy to navigate and read are the way to go.
Too promotional – If you are too busy promoting a product or your site, readers get turned off.
Poor grammar and spelling – While readers may still get the meaning of your message, spelling, and grammar mistakes are a big turn-off.
It does not spark a response – Does your content spark interest and elicit an emotional response?
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