The concept of SEO Practices Use Categories vs. Tags Effectively is often overlooked by web designers and in particular content writers. Both your customers, readers, and the search engines rely on this information to find material, to find products and to navigate your web site. A well-designed web site that makes effective use of both categories and tags will encourage readers to stay on your web site longer and lower the bounce rate.
Consider content as the table of contents for your web site. That means that tags are your index to your site’s content. Some of the benefits of using categories and tags effectively can be summarized as follows:
Customers – can use the categories to focus on an area that he or she may be interested in, while the tags may guide them to a specific subject or product on your site. This helps to ensure a more satisfied customer and drives retention as well as possible sales.
Readers – are much the same as customers. If you site is a content-only site like this one, then you want to provide a means for the reader to navigate your site and find their way to the specific piece of content they are looking for. They also stay on your site longer which lowers the bounce rate.
Search Engines – love a well categorized and indexed site. They will use what are called the taxonomies, i.e. categories and tags to navigate your site and index it. Lower bounce rates are also a significant factor in determining SERP results. Anytime you can get on the first page of search engine results gives you a 1 in 10 chance of being chosen or clicked on.
As you add content to your site, don’t forget to update your categories and tags. You may want to limit the number of categories and tags to ease the navigation. This will make it easier to find information on your site. Click here for more SEO assistance.