Small Buisness Web Sites

Many people might be wondering what the term, bounce rate is. Bounce rate is when someone surfing the Internet lands on your website, stays for only several seconds, and moves on to another website. For people running a business, having someone land on your website and not stay because they found that they did not like the page, your products or services are potentially lost business. Reducing the bounce rate should be part of your SEO plan.

Reducing bounce rate – Catch Their Attention.

If a potential customer comes to your website, likes what they see, and then browses other pages, your chances of making a sale increase dramatically. Managing the bounce rate and providing high-quality content are two ways of achieving this objective.

We have put together a list of suggestions regarding reducing the bounce rate and increasing the time spent on your website. Each of these suggestions depends on the kind of service, products, and website that you have. Here’s our list.

Guidelines to Reduce Bounce Rate

• Avoid pop-ups
• Provide clear navigation
• Ensure your website is well-designed
• Ensure that your server is providing a fast response time
• Your website should be mobile-friendly
• Provide information about your customer’s priorities
• Segment the information into logical areas
• Optimized for the intent of the customer
• Can avoid having too many advertisements
• Avoid slow loading of third-party content
• Provide color contrast
• Avoid blatantly obvious messaging
• Reduce distractions
• Offer related content
• Leverage your internal search capability
• Open the external link in a new Window
• Prominently display your search box
• Provide a helpful bed link page referred to as a 404 page
• Keep it readable and avoid duplication
• Split up longer posts

Apply those Guidelines that Make Sense

Following some of these suggestions can improve your bounce rate, retain customers on your website for longer, and improve the chances of converting them into paying customers.  Not all of the above suggestions will apply to your website. Each site is custom designed based on the product or services offered by a given company. Applying the correct ideas to make sense to the reader and add value to the reader’s experience is most important.  Part of retaining your customers on your website is creating an experience that is valuable to them and causes them to stay on your site because they find it helpful or interesting.

For more help on these topics and others, please feel free to give us a call or send us an email.

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