The basic functionality of a site should include what services or products your company provides, where you are, and how to contact you. You will be able to include the URL on your business cards and people will be able to find you on the internet if they search specifically for your name or your company’s name.
Your website can also deliver information. This can include sales promotions, information about new products, new staff members, and general information about the company. The sky is the limit in terms of what you may want to provide on your company’s professional website.
Providing social networking links, accepting and monitoring comments by customers, and adding testimonials are just a few of the things that can be added in this area. Basically, you are attempting to create customer loyalty in this area of your website. Customers might subscribe to a Twitter feed, a Facebook page, or an RSS feed to keep abreast of some of the products and services that you offer.
One of the next stages is creating a full e-commerce site that customers can interface with and order products and services. They should be able to pay for what they order and be able to also follow up and review the status of the order. This is a major step up from a basic site requiring much more in terms of design and back-office support.
Before you begin, we urge all customers to assess what their objectives are. A basic site represents your company. It is the online version of your storefront. It needs to be accurate, it needs to be pleasing to the eye without being complicated or gaudy, and it should deliver whatever you need it to deliver to your customers. Give some thought to what you are trying to achieve. You do not need a Cadillac design when you just want the basic information out there.
Most companies can set up basic websites and provide hosting. Not all companies can set up a detailed e-commerce site for prices that you can afford. Knowing your objectives and deciding what you need ahead of time will help a great deal.
Start by getting the basic information to your readers. Spend the time you need to obtain the right domain name. The website design can always be upgraded at some future time. The domain name is the online version of your company’s name. It should, in some manner, be related to your company or the products and services the company provides.
Check out our services and prices here if you need help setting up your company or personal website. Click here
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