There is truly a fine line that writers use to create content and avoid being labeled as duplicate content. Even referrals are questionable if too much of the original content is used on different pages. What do the various search engines think about this? Obviously, they want to have all original high-quality content on all indexable pages.
Even Matt Cutts at Google admits that some content will be duplicated, however, it should be a small percentage of your overall content. He would prefer that writers address customer questions and try to help readers rather than spend time copying other people’s content.
We decided to include content that search engines love and answer the question.
The bottom line is to add valuable content that readers need to help them solve whatever problems they may have. Write it to last for many years and be relevant.
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