Small Buisness Web Sites

If you are writing strictly for SEO purposes i.e. the search engines, then you are most likely missing out on actual customer contact relationships. If you write strictly for your customers, there is a really good chance they will never see the content. Search engines will not refer them to your pages. The message we want to pass along is that writers and bloggers as well as website owners is that they need to nurture SEO and blog content relationships to enable the best of both worlds.

Writing blogs is really meant to provide your customers with information using keywords that they typically would search for if they were looking for products or services that you provide. Blogging every day or at a minimum weekly will increase traffic to your site as well as sales from added contacts with customers. For this reason alone, blogging must be part of your marketing strategy along with traditional marketing activities.

Nurture SEO and Blog Content Relationships

Here are ten steps to nurture SEO and blog content relationships to achieve the balance that makes the most sense for your business:

• Develop your marketing program with blogging as one of the tools
• Establish writing standards that meet SEO guidelines
• Create a list of keywords with a solid query volume for your industry
• Develop a writing schedule at least 2 months in advance that is reasonable and meets your needs
• Determine the number of writers and editors you need and hire them part-time or full time as needed
• Create the pages with SEO in mind
• Create internal links within your blog
• Add social sharing links for your users
• Cross-promote related posts
• Develop a marketing plan to promote posts using email and social channels

If you are able to achieve the above, then your website will have a much better chance at competing with others to bring customers to your website and your business.

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