It describes your post and should contain all of the keywords that you are aiming for. The title should also be included in the first couple of paragraphs on your page. The title or at least the keywords should be also included in paragraph headings later on in the post. Your objective is to show to the search engines what keywords you are focusing on. Then follow that up with really great content. Use a content management system such as WordPress. This CMS will automatically place the title of your post in the title tag for you.
The second major reason is your customer or reader of your post. The reader or person looking for something on the internet must choose from the results presented. Usually, 10, which one he or she will click on.
Making this decision is based on your title and how closely it represents what they are looking for along with the meta description that we will cover in the next post. Needless to say, if your title is not well written or does not correspond to what they are searching for, they will not click on your post.
Appearing on the first page of search results gives you a one in ten chance of being selected if you ignore the paid advertising. Make the title excellent if you want to improve your chances of being selected. Whatever you do, focus on quality title content and do not stuff the title with keywords that do not make sense.
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