If you fail on any of these, your customers may never see your content and never visit your site again. Your content must be able to answer their questions, but if they cannot even see it, you will not be successful. This leads to the first key attribute.
Site speed – whether it is loading on a desktop or a mobile, it must load fast. Consumers are unwilling to wait for more than a couple of seconds. Your site must load within that time frame.
Page scrolling – large pages with lots of content must support scrolling on desktops and mobile devices. They need to quickly get to the location and information they are looking for.
Site style – the style should be pleasing to the eye, easy to navigate, and intuitive to easily support the customers’ need to find information and answer their questions.
Keep it simple – no one wants complexity any longer. Consumers will quickly move to another site if they cannot easily figure out how to navigate or find the info they are looking for. Keep it simple in everything you provide to the consumer.
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