Small Buisness Web Sites

How to invest in SEO tasks and maximize ROI (Return on Investment) is something that every website administrator and business owner struggles with. We all understand that it is necessary to implement SEO design to encourage better ranking by the search engines. This helps to drive traffic and ultimately sales and revenue. But how much time and money should be spent to ensure that we get the ROI we need to make it all worthwhile? There is a process that can be followed that will assist in this objective. Part of that process is being able to measure results based on the changes you have made.

How to Invest in SEO Tasks and Maximize ROI

Creating a priority list of all SEO tasks and website design work is the first step. Assess each in terms of value to the organization. Whether it is revenue, cost reduction, achieving corporate objectives, or improving customer service is the next step. Placing a value on each helps in the prioritization process.

The next step is to develop a time and cost estimate to design and implement each task,. Whether it is an SEO improvement or a new corporate objective that needs to be met. Using all of these factors, the design team and the stakeholders can begin the process of ranking all of the tasks based on ROI as well as available resources to do the work.

Depending on the number of activities, priorities, and magnitude of the work it can be a complex task to arrive at a final rank for each SEO task. However, at least you have followed a process that makes sense and takes into account all stakeholder’s input and needs.  Regular reviews of the prioritized list should be conducted.

These reviews can be timed around major milestone deliverables, calendar dates or other intervals that make sense for the business. The important thing here is to assess if any assumptions have changed based on new input. Then make the corresponding changes to the list of SEO tasks.

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