Creating a priority list of all SEO tasks and website design work is the first step. Assess each in terms of value to the organization. Whether it is revenue, cost reduction, achieving corporate objectives, or improving customer service is the next step. Placing a value on each helps in the prioritization process.
The next step is to develop a time and cost estimate to design and implement each task,. Whether it is an SEO improvement or a new corporate objective that needs to be met. Using all of these factors, the design team and the stakeholders can begin the process of ranking all of the tasks based on ROI as well as available resources to do the work.
Depending on the number of activities, priorities, and magnitude of the work it can be a complex task to arrive at a final rank for each SEO task. However, at least you have followed a process that makes sense and takes into account all stakeholder’s input and needs. Regular reviews of the prioritized list should be conducted.
These reviews can be timed around major milestone deliverables, calendar dates or other intervals that make sense for the business. The important thing here is to assess if any assumptions have changed based on new input. Then make the corresponding changes to the list of SEO tasks.
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