Who are these two groups, and how do you identify them? What can you do to fix the bad content and how do you verify that the results you are looking for are being delivered to your web site. We will try to answer these questions and more in the following narrative.
Anytime you have content that is original, well written, uses keywords and phrases that people might search for, is regularly updated and kept current, you probably have great content. Web designers get into trouble when their content is copied. If it is old and out of date and the web site is not easy to navigate it can be rated lower by the search engines. There are many more criteria, however these are probably the main ones to focus on.
Well, it turns out that there is an obvious group and one not so obvious. The obvious one is your customers. If they are not finding what they are looking for, they may tell you and if they do you had better do something about it.
The other group is the search engines. They use their private algorithms to rate and index your web site pages and then rank you in search results. If you have bad content in their estimation, your web site will be well down the list of search results. Chances are people searching for subjects you cover will never be seen by them.
One way to address your web sites content is to develop a regular maintenance program that will over time, keep your web site up to date and current for both your readers, your customers and the search engines. For example develop a schedule to complete the following:
Your regular addition of new content based on new products and services will keep your content looking fresh. It will be up to date for the search engines and your customers.
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