Previously when you searched for something using a longer phrase, search engines would deliver SERPs based on the apps that were installed on your phone which was somewhat limiting in terms of the total content available.
Now they are delivering SERPs based on the total content available even if you do not have the app installed on your phone. This is good for searchers, and it is good for app developers. It does mean that there will be more competition and that many apps will need to focus on having content with long-tail keywords that they previously did not have in the past. More to come on this particular project.
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