Choosing a domain name is almost as important as choosing the name of your company. This name will be synonymous with your company and will be how it becomes known online as well as with your customers. It should be easy to remember so that customers do not even need to look it up when they want to return. Selecting a hosting company is important as well since you want a company that has a well-managed traffic system, is on top of servers that are under stress, and has a strong security program to deal with spam attacks.
What is the function of the web site? Is this pure advertising? Is it designed to be the go-to site for your customers to find information about your products and services? Can customers place orders from your web site and issue comments and even trouble tickets for whatever you are selling them? Deciding early about these questions will drive the overall design and provide you with a better set of expectations for timing and cost.
Another point to consider is that this web site is your marketing site. It is the online presence for your company and it should provide the information your customers need to learn about your products and services, draw them in and convert them to customers who purchase your products.
It is also important to continuously update your content and keep it fresh so that the search engines have something new to index and see your website as a dynamic site with changing content. Better indexing leads to more visits and more customers. In addition, your customers need to know that your site is up to date. It must have the most current information about your products and services. You may want to have someone assigned to keep your site up to date and current within your company based on a schedule that has been developed.
There is a great deal to look after if you are operating a blog. They…
What is SEO? First of all SEO is short for Search Engine Optimization. It is…
What are XML sitemaps and why are SML sitemaps important to web sites and their…
There is a check list of common SEO mistakes to avoid when you are designing…
Building a web site and a web page is actually quite a complicated challenge. There…
Most people will just ignore concerns about online privacy until their privacy is personally compromised.…
View Comments
you can find out more free credit cards