Whitehat SEO
Quality content that does not over-utilize keywords and has rich meta tags focused on addressing a customer’s or readers’ needs is going to win out in the long run. The search engines are really focused on delivering search results that are of high quality. If you are not meeting these guidelines, then your website results will suffer.
Blackhat SEO is focused on techniques such as keyword stuffing, links to just about everything, and often poor content. If you are following these kinds of approaches, there is an excellent chance that your posts and your entire website are going to be penalized by the search engines. If your site is placed in the penalty box, your traffic is going to fall like a stone.
Stay focused on high-quality content, a few appropriate links, and a small number of focused keywords. Make sure your meta tags are included. Remember, you are writing for your customers and attempting to help them address whatever question/issue they have.
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