There is lots of debate about what the best web design should consist of. Should there be lots of pictures, video, artistry of some kind or should it be high on content that provides the information the reader is looking for. Should it be easy to navigate and find information? And should there be an opportunity for the customer or the reader to provide feedback? The answer we believe is all of these things – an opportunity for feedback, easy to navigate, easy to find information, high on content, and most of all address questions and information that a reader is searching for. The best web design is not all about graphics and flashy designs. This approach can confuse the reader and take them away from the information they may have been looking for. Finding the right balance can be a challenge for many web developers.
The basics of the best web design should include some information about the company, who the main players are, the products and services they provide, information about those products and Q&A about everything from how to use the products to how to order, how they are shipped and how they are returned if needed. If you can order material and products, is it easy, can the customer pay via multiple means and select multiple shipping methods? Get this basic design correct and the flash and graphics will not really matter. There must be good quality pictures for the products so that people can see exactly what they are buying.
Once the web site has been built and launched you are not yet finished. Every web site should be constantly updated to provide more information on the products, customer questions, adding new products, help to customers on how to use the products, and much more.
Keep your site up to date with fresh content and the search engines will respond in kind by keeping you high on the search results. Content is considered one of the most important elements in terms of web site ranking by the search engines. Never lose sight of having high-quality content.
Listen to your customers, particularly the questions they ask. If the information they are looking for is not on your site, then you have some work to do. The fact they could not find it can suggest that it was too difficult for them to find. It could also mean they just did not look. Either way, you need to figure this out and take the appropriate action.
Once you have all this, then you can think about graphics or flashy material. Never lose sight of the basic issues we identified above.
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